Writers and Authors

Role Description

Originate and prepare written material, such as scripts, stories, advertisements, and other material.

Communicating effectively in writing as appropriate for the needs of the audience.
Understanding written sentences and paragraphs in work-related documents.
Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
Talking to others to convey information effectively.
Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches to problems.

Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.

Develop advertising campaigns for a wide range of clients, working with an advertising agency's creative director and art director to determine the best way to present advertising information.
Vary language and tone of messages based on product and medium.
Present drafts and ideas to clients.
Discuss with the client the product, advertising themes and methods, and any changes that should be made in advertising copy.
Review advertising trends, consumer surveys, and other data regarding marketing of goods and services to determine the best way to promote products.